market like telecommunication company, media company, IT company etc. One more example is in circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
A
Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
About SK Telecom
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SK Telecom is poised to lead the creation of innovative mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database
markets.
ERICSSON
One of the largest Swedish companies, Ericsson is a leading provider of telecommunication and data communication systems, and related services covering a range of technologies, including especially mobile networks.
Directly and through subsidiaries, it also has a major role in mobile devices and cable TV and IPTV systems.
Sony Ericsson
When?
strategy. In telecommunication industry, there are three major companies. They are SKT, LG U+, and KT.
Until recently, these three companies fought each other, because of the government’s regulation.
KT wanted to be the top of their mobile telecommunication industry, so they chose differentiation for their strategy.
Unfortunately, their differentiation strategy did not go well.
mobile users. So in this paper, our group aims to present a smart way of increasing the traffic number of NATE, thus creating more value of the firm. We will discuss the current situation, the new profit model itself, and the values that are expected to be created through the new model.
II. Current Situation
A. External Analysis
자료 : 닐슨코리아클릭
The grap
Ⅰ. Flash Mob in movie marketing
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, social media, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is
mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio
Communication Market can be divided into two groups : CDMA & GSM
CDMA?: Code Division Multiple Access
ex) QUALCOMM
GSM?: Global System for Mobile Communication
ex) Nokia, Sony
One of the most advance communications markets in the world with its 75% household fixed broadband penetration rate and 86% mobile user penetration rate.
South Korea had one of the lowest lev